Meet Willowberry: skincare designed for grown-ups who are over the anti-ageing obsession. Their approach? Embrace the beauty of real skin, and ditch the unattainable ideals. Willowberry's mission is simple—help their customers achieve their best skin, not impossible skin.
When Willowberry wanted to transition from Mailchimp to Klaviyo and overhaul their email marketing and retention strategy, they turned to Blackburn Digital to make it happen. We stepped in to not only handle the switch but also build out a comprehensive strategy that aligned perfectly with their brand’s philosophy and core values.
Josh is a pleasure to work with and he really cares about our brand and business goals.
He got under the skin of Willowberry to understand our messaging, values and want we want to achieve with our email marketing.
Josh successfully migrated our email service provider over from Mailchimp to Klaviyo, and set up various automations, segmentations and flows, as well as managing our ongoing campaigns.
I am already seeing results with increased new customer acquisition and AOV, as well as insightful data capture.
We crafted Willowberry’s opt-in form to be clean, straightforward, and packed with impact. Beyond just introducing the brand, it gathers zero-party data to create a personalised welcome flow, perfectly tailored to each customer’s unique skincare goals.
New subscribers received a warm, personalised welcome series tailored to their skincare goals. We introduced them to Willowberry’s core mission and values, while giving them an irresistible exclusive offer to spark their first purchase.
We created a targeted email flow to re-engage customers who abandoned their checkout, offering tailored incentives and addressing their common concerns. The journey was split between new and existing customers, allowing us to personalize the messaging based on where each customer was in their shopping experience.
To boost repeat purchases, we created a post-purchase flow designed to help customers get the most from their Willowberry products. By highlighting the benefits and expected timeframes, we made sure they had everything they needed for successful product adoption. The goal? To give customers the best possible experience with their purchase.
Celebrating age is at the heart of Willowberry’s brand, so we designed a birthday flow that not only offers customers a special incentive but also reinforces the brand’s core values. It’s the perfect moment to connect with customers and remind them that age is something to be proud of.
We developed a tailored email marketing strategy to showcase Willowberry’s core values, educate customers on achieving their best skin, and promote special offers designed to boost repeat sales and convert prospects.
