The best brands never assume. They collect meaningful data from their target audience - then pair it with in-depth analysis on how they act - to find out. The benefits?
Phase 1 : Audit
The first step is to get an overview of your whole business and how your current email and SMS are performing. During this phase, we aim to highlight what’s working well and what we need to improve to boost revenue and profitability for your business.
Phase 2 : Strategy
Next, we start to map out both short and long-term strategies for your business. There will be some quick wins we can make to boost revenue straight away, and the long-term strategy allows us to map out the full customer journey to help boost revenue and profitability.
Phase 3 : Automate
Moving on from the customer journey mapping, the next stage is to fuel automation flows for every stage in the customer journey. We look at tailoring communications at the exact point of the buying journey they are in to move the customer further up the funnel.
Phase 4 : Deliverability
Emails landing in spam don't help your business. One of our main goals is to make sure your emails are engaging your customers and consistently hitting their inboxes. We provide monthly deliverability checks and craft our specific campaigns to boost your results.
Phase 5 : Nurture
Creating a consistent sending schedule tailored to your customer will help keep your brand at the top of their mind. This is what we aim to achieve without our ongoing campaign strategy to help boost customer engagement, revenue, and profit.
Phase 6 : Nurture
Data is our compass and we can use this to understand what is and isn't working for your business. We continuously look to test and optimise to bring you fresh insights and improved results. This iterative process ensures every customer interaction is meaningful and profitable.
I've been where you are now. I've scaled my own e-comm - and over x others - to 7 and 8 figures. And I can work with you to create long-term, sustainable growth through:
Set-Up
Monthly Management
Let me walk you through how I offer my clients total control and instant oversight of everything that's going on including:
"Josh's attention to detail, swift execution and clear, deep understanding of CRM coupled with his outstanding communication skills make him a joy to work with and a great collaborator"
"He really cares about our brand and business goals. He got under the skin...to understand our messaging, values and want we want to achieve.... Josh successfully migrated our email service provider...and set up various automations, segmentations and flows, as well as managing our ongoing campaigns. I am already seeing results with increased new customer acquisition and AOV, as well as insightful data capture."
"Josh is one of the best marketers I've ever met. He cares so much about getting the best out of every campaign and only wants what's best for the brand. As retention becomes more and more important, it's worth looking into working with experts like Josh."
Who is Blackburn Digital for?
What kind of results can I expect?
Does email marketing really matter to my business?
Will you analyse our current email marketing & retention efforts?
How can we work with you?
